Stories are told by and about brands. We ensure everyone is reading from the same script.
The most important work for any content campaign is understanding the audience, crafting the messages, and choosing the mediums. Our content strategists have decades of collective experience building a content plan and executing it.
Whether you’re communicating business-to-business, or directly to consumers, everyone needs good web copy. Cavan is versed in the nuances of writing for the web – keywording, brevity, and powerful combinations of headlines, text and imbedded media.
Content marketing strategies require a deep understanding of audience and the intent of the messaging. Balancing these insights with the appropriate tone and form create a readable and informative communication that is deeply valuable to the reader AND the communicator.
Establishing your company’s point of view and shaping the conversation on critical issues is the obligation of any market leader.
Many of our content experts have backgrounds in journalism and publishing, which makes custom publications a natural fit.
As the field of corporate journalism expands, more and more companies are looking for business partners that can ask the right questions and get at the heart of a story in an authentic, approachable way. Sometimes, Cavan writers find themselves working as “embedded” journalists within a company campaign, teasing-out compelling stories in real time.
As the sheer volume of content within companies expands, many organizations find they need help creating, organizing and distributing sales enablement content to the right people at the right time. Even keeping some evergreen pieces up to date can be a challenge. We work with large organizations to create sales enablement content systems that keep materials fresh and accessible.